Experience The Living Architecture Method with Katrina Cobb
THE COMPASS SESSION
Get clear on what you actually want your life to feel like, so you can stop building the business blindly and start designing the life.
Ninety minutes, live, cameras on. Because growth without direction is expensive.
Tuesday, August 4 · 3:00pm EST · 20 seats · Not recorded
You built the business. It is generating money. It is doing what it is supposed to do on paper.
And you are exhausted, which you could handle. What you did not expect is that you would also be bored and uninspired.
Somewhere in the last few years, you stopped asking what you wanted and started only asking what the business needed. Every decision since has been made on behalf of something that cannot want anything.
So when someone asks what you want now, there is a blank space where the answer should be. You remember fragments. Painting. Travel. A Friday with nothing on it. Time with people you actually like. But they feel far away, and slightly indulgent, and you have gotten very good at not looking directly at them.
The fear underneath is not that the business falls apart if you step back to focus on yourself.
It is who you would be if it did not.
What This Session Is
The Compass Session is the first thing I do with every client. Before the pricing. Before the model, the team, the offers, the calendar.
It is mandatory. Nobody skips it.
It is also the first thing every one of them tries to skip, because it does not look like business work and they are busy running a business.
That instinct is the entire problem in miniature. The truth is every good design starts with a brief. Most business owners have never written one for their own life, which is why the business keeps growing in the same direction it was pointed in year two, beautifully optimized for a target nobody set.
For ninety minutes, live, we write yours.
How it works
You choose.
I put fifty images in front of you. No thinking, no strategy. You pick the three to five that land in your body before your brain catches up. It takes four minutes and it gets past every rehearsed answer you have ever given about what you want.
We decode.
What did it feel like. What did your mind says back, and it usually says something. What does it actually represent, underneath the picture.
We find the gap.
Where is this missing from your week right now, and what would five percent more of it look like in the next thirty days. Not next year. Next week. Now.
We build the brief.
Your compass statement: the twelve-month direction the business is supposed to be building toward, where those images are fully present in your life. This is the hinge. It stops being a feeling and becomes a specification.
We work live.
I will spotlight and directly coach several of you. Real business, real constraint, real architecture, out loud, in front of the room. This is why cameras are on and why nothing is recorded.
You will leave with one design decision you can make within the next thirty days, and a filter for everything that comes at you after:
Does this move me toward my compass, or away from it.
Why I run it this way
I trained as an architect. Not as a metaphor. Real training, where geology, geography, climate, and engineering resolve into one solution, because a building that ignores any of them falls down.
A business is the same kind of system. Your life is not a separate topic to get to once the business is sorted. It is a critical design factor. Most business advice compartmentalizes it out of the room entirely, which is why most business advice keeps producing bigger versions of the same problem, leaving you asking yourself ¨Is this it?¨
You have probably had a coach. They optimized the business, added systems, moved the revenue. Nobody asked what you wanted your life to look like, and nobody connected free Friday afternoons or the regular Tuesday painting class to how the business is structured.
I typically work a four-hour day in San Miguel de Allende in Mexico. The business is profitable and growing. I did not get here by working on the business. I got here by naming my design constraints and designing backward from them.
This session is step one of that sequence. It is the same lens I bring to my private advisory clients, compressed into ninety minutes.
The three questions you are already asking
Is ninety minutes actually enough?
You are not becoming a different person by 4:30pm. You are pausing long enough to remember what you want and committing to one thing that proves it is available. Clarity here does not mean your life is solved. It means you know what you are reaching for and you are moving next week. That is enough, and it is more than most people get in a year.
Will I have to blow something up?
No. That is the point. Having more of your life does not require dismantling what you built. It requires a design decision. Fewer hours. Different delegation. A change in when and how you are available. The shift you commit to in this session is small on purpose, because small and done proves the thing that a big plan never does.
Can I just do the worksheet on my own?
You could, and you will get maybe forty percent of the way. Alone with a worksheet, your mind tells you the stories it has told you for years: this is selfish, I do not have time, I should be working. In a room of women naming the same fears and claiming it anyway, that argument loses. Then I witness what you landed on, out loud, and something changes. A worksheet cannot do that. Only the room can.
What people say
I first heard Katrina speak at a workshop in Argentina and knew immediately I would feel confident bringing her in front of my community at The Wayfinders Summit. As the organizer, that's the highest compliment I can give someone, to invite them into a trusted network of peers. She is now an integral part of the event because she makes complex ideas practical and specific, so people leave with something real to act on. Months later, attendees are still bringing up things she said. In a Summit full of proven operators, she's the one people remember by name.
Raj Hayer
Founder of Mayfly Maven and Wayfinders Summit
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Karina Silva
Product & Marketing Leader | CGO
Who this is for
You are running a multi-six-figure service business that is working. You have built something you are proud of. You are entrenched inside it, and you have started to notice that you do not know what you would do with a free Tuesday if you had one.
You are not in crisis. You have hit a ceiling, and most business advice is written for the other thing.
This is not for you if you are still building the business or stressed about marketing. This session assumes there is something to design around.
The conditions to attend
This is a room, not a webinar.
✔️ Live attendance only
✔️ Camera on
✔️ Nothing is recorded
✔️ 20 seats available
If you cannot make those true on August 4, come to the next one.
It will be better for both of us.